Why People Really Drive Luxury Cars

Out of all ambitions and goals, it’s the ones with the most subjective value that often get the most scepticism. “Luxury” is conflated with materialism, but that isn’t always the case for everyone who aims for it. There’s no better example of that than the luxury car. So, if it isn’t for purely materialistic reasons, why exactly do people drive them?


Photo Cred: Pexels

The comfort
Everyone has their own ways to unwind in the evening. Some like to have a cup of tea and nestle up with a book. Others like to take a walk and take in the charm of the area around them. Some like to drive. However, driving might not seem all that enjoyable to those who don’t drive a luxury car. The high-quality infotainment systems putting all your favourite apps and music at the touch of a button, the feeling of the seats, the climate control options all make it a much more comfortable, even relaxing experience.

The performance
It’s not true of all cars in the luxury, but there’s no denying that the best luxury cars stand well apart of the standard fare when it comes to performance. It’s not just about unleashing a little more speed at your local driving track. It’s about the confidence in steering, the feeling of the engine, and the reliability that comes with the mark of a superior manufacturer, as well. Perhaps in the case of cars alone, luxury isn’t just a question of style, but a question of quality, as well.

The service
The standards of the luxury car owner tend to be a touch higher than the standards of the average auto customer, and businesses are well aware of that. Luxury brands often tend to come with a whole range of extra services that really put the customer in mind. With Mercedes servicing, free swag, and better apps and online services to get the most of your car, you feel like your needs are truly put first. Comparing it to the average service, where you simply buy the car and get told to be on your way, there’s a night and day difference.

The cool factor
Let’s not pretend that luxury cars aren’t a fashion statement, as well. Just as much as with grooming, as which your personal style, what accessories you wear, and everything else, your car is a reflection of yourself. Some people recognise that and simply care about it more than others. What’s more, from the performance to the comfort of the drive, it simply feels a lot cooler behind the wheel of a luxury car. It might not be the most practical reason to love luxury cars, and many might not understand it, but the allure is undeniable when you feel it.

The truth is that luxury cars, like many (but not all luxury goods) are simply better, in terms of service, performance, and the sheer comfort they add. However, the impact of achieving something better, of really indulging your emotional needs, not just the practical, is a powerful motivator.

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